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Tuesday, 29 May 2012

WE'AR spotlight:





Jennifer Raoult is creative director and co-founder of French/NZ production company ClairObscur - the team who filmed our beautiful WE'AR summer collection 'morning light', and all the backstage action for New Zealand Fashion Festival. Yogini and mum to gorgeous Coco, Jen also happens to look amazing in all of our clothes! We ask Jen about her practice, current video projects and finding balance with motherhood and working in a creative industry...


 top: filming at splore 2012, bottom: jen we'ars our tree silk batwing sweater



What kind of projects are you working on at the moment?
I am creating visuals for a Hair and Fashion show in Australia. It's inspired by classic cinema but more precisely by the suspense and psychological thriller genres. So I'm watching and rediscovering Hitchcock filmography at the moment which I'm really enjoying. This makes research for this project very interesting & informative! I'm also working on a music video project, I'm feeling very excited by the concept and the people I'm working with on this one too.


What type of yoga do you practice, and how do you find the time with caring for a child?
I practice Hatha, Ashtanga and also Bikram. Since my daughter was born, (she is 18 months old now) I haven't been practicing regularly. I found it difficult to practice at home with baby around because it's hard to focus. But now that I only breastfeed for comfort, I'm getting back into it and of course love it even more. We also recently moved to live by the ocean in Piha. I feel very inspired & revitalized by this environment, it's fantastic for my soul and my practice!


What piece of the we'ar collection are you loving right now?
I'm wearing my grey deco skirt all the time, it has definitely become an essential! But I've seen the new winter collection on the catwalk and even had the privilege to try some pieces for the photoshoot and love it all so much! I cant wait to wear it!!!!!


How was ClairObscur visioned and created?
ClairObscur was born just over a year ago now. Faye was producing and directing music videos and I was directing and filming all sorts of things from docos to music videos...We were both interested in working with different creative industries like art, fashion & design... But more than anything we wanted to have more creative freedom. So that is why we decided to collaborate and create our own company. We knew that this way we could develop our own style and work with people we like. Another motivation was that Faye wanted to have a baby and Coco my daughter was 4 or 5 months old and we wanted our company to be kids friendly. This way we could help and support each other through motherhood and keep working as well as raising our children. We both love being mum but couldn't be only that. By creating ClairObscur, I think we found the right balance between motherhood and being creatively active outside of being a mum. It was a healthy choice for our souls and our families. Nikki, the third piece of the ClairObscur trio, joined us in September last year and was pregnant at the time. It was so natural and obvious for Nikki to be part of it, she is an amazing woman to work with and has a very beautiful peaceful energy. So ClairObscur is definitely a creative mumsy kids friendly production company!


Explain some of the joys and challenges of working in film...
There are many joys of working in film. Firstly it's never the same, every project is different so I rarely get bored! There is pressure like any other job but its a very stimulating sort of pressure! We meet a lot of nice people all the time and it's always a pleasure to work with them. I find this especially in New Zealand, people here are on the whole are very friendly, humble & caring. Also, I have been lucky enough to work with very talented and generous people who share their knowledge and skills, so I am constantly learning and progressing which is very encouraging! I can really express myself, bringing my vision, sensibility & sensitivity to each project. I think the challenge is trying to be innovative and to create quality product on big as well as small budget projects. That is why strong concepts are often the key to a good result!


 clockwise from top: at wynyard quarter filming 'morning light', jytoti and jen in an impromptu photo shoot, jen and adorable daughter coco snuggled up in our kulu wrap



check out the video of our collection and backstage action at New Zealand Fashion Festival filmed by Jen for ClairObscur:




make sure to stop by WE'AR HQ on Cross St, Auckland - we have just finished unpacking our winter stock! for overseas customers, don't worry - we will be adding to the online store very soon! In the meantime feel free to email maria@we-ar.it for inquiries or orders


maria @ we'ar

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Sunday, 27 May 2012

Why I will be sleeping outside in the middle of winter



I’ll be honest, I dislike the cold immensely. I am of pacific descent, and often think my Niuean roots mean that I should probably be living somewhere warm and sunny perpetually. Co workers and housemates will attest to my need to have the heater on, and at least 3 layers when it gets cold so I would normally be less than excited about braving the outdoor cold for an hour let alone for an entire night.

However some of us don’t have a choice.

WE’AR HQ is based in Auckland , a vibrant harbor city with beautiful parks, boutique shopping and serene  spaces like Wynyard quarter and Britomart! It’s a growing city, and as the population grows the issue of homelessness will increase too.  It’s not a sexy issue, which is probably why it doesn’t get talked about as often as other city issues…



“Stereotypes would try to restrict the image of a homeless person to a certain sex or age however, homelessness does not discriminate. Men, women and children are all represented by Auckland’s current homeless population. They are an immensely vulnerable segment of society. These individuals deserve a compassionate and committed response.” - lifewise

The great thing is that just down the road from WE’AR HQ  in the K road precinct is Lifewise trust; a non-profit organisation dedicated to providing effective, long-term solutions to homelessness. Every year  Lifewise run “the big sleep out”  a night where influential New Zealanders leave the cosy comfort of their homes, forgo their creature comforts for a night of rough sleeping as a way of making a stand against homelessness. Along with awareness, each of the “big sleep out” participants aim to raise money for the work Lifewise do in the community. Thisyear, I will be amongst them!

I’ll be joining other ethically minded creatures like PippaCoom and Jacinda Adern and business leaders like Michael Goss of 2 degrees.  I am excited, and nervous!

WE’AR holds the ideals of sustainable business, ethical production and care for our community highly. These values underpin a lot of what happens here at WE’AR from supporting the guys of Whare Toa to our use of plant dye, and our commitment to organics. So it seems only fair that I put my money where my mouth is so to speak! You can sponsor me by simply clicking a link, so easy! 


Anya @ we-ar
x x x

“The big sleep out” will happen on the 28th of June and I welcome any words of support (via here, facebook, or twitter) leading up to and on the night. Recommendations on a really great sleeping bag, or donations to the cause. I will also be live tweeting the event, with my chilly chilly fingertips!